Created by and for women, GIOCUP® is a brand developed by two entrepreneurial sisters – Cátia and Sandra Ruivo – born of creativity, resilience and a desire to change the world, and driven by a love of a challenge.
We are a Portuguese brand, Made in Portugal, dedicated to women’s empowerment, social equality, inclusion, sustainability, and the promotion of positive change in the world.
We believe in every woman’s potential to achieve success, which is why we offer a solution that is more than just a product; it evokes emotions. The GIOCUP® menstrual cup is distinctive, responsible, safe, innovative and sustainable.
We are committed to providing a reliable and comfortable Made in Portugal alternative to traditional menstrual products, empowering women and giving all of them the opportunity to embrace their cycle in a healthy, economical, and ecological way.
Join us on this journey of transformation and success for women around the world.
Created by and for women, GioCup® is a brand developed by two entrepreneurial sisters – Cátia and Sandra Ruivo – born from creativity, resilience, the desire to change the world, and driven by challenges.
GIOCUP®’s mission is to promote sustainability, menstrual dignity, inclusion and freedom of choice, and to put an end to the stigma associated with menstruation, through a comfortable, soft, safe and hygienic cup that is easy to use, elegant, yet accessible to all women – regardless of their background, social status, race, age or life circumstances, because all women deserve the best.
We also aim to raise awareness about current challenges and help change behaviors, so that together we can build a better future for girls and women, and for the planet.
We need to make more conscious decisions, both in terms of sustainability and social responsibility.
. Social impact
. Women’s empowerment
. Sustainability and environmental responsibility
. Inclusion and equality
. Innovation with purpose
. Transparency, truth and care
We believe that all women are like diamonds – precious, strong, and unique. Our mission is to bring that shine to everyone through a product with real value and lasting impact.
GIOCUP® is a premium menstrual cup with an ergonomic design, crafted to the highest standards and built to last, featuring a smooth finish that is innovative in the market. It has been created to convey to all women that they are special and deserve the very best for their period.
